Can an indie filmmaker upset the apple cart twice in a career? Evidence seems to point to Edward Burns doing just that, quietly dominating a niche audience without the aid of big budgets (or any budgets really) and without the hollow aid of buy-the-bank advertising campaigns. His first bow on the scene was in 1995 with Sundance favorite The Brothers McMullen, and now he’s capitalizing on the same social networking tool that protestors are using to overthrow dictators: Twitter.
At a time when Hollywood is struggling, post-movie star, to figure out what works, Burns is exercising a formula that involves tiny bottom lines and an audience that already trusts and reveres his work. It’s almost certain that few filmmakers will be able to rise to prominence through Twitter, but since Burns is a known entity dedicated to finding his fans and engaging with him, he’s been able to make back money with ease and tell the stories he wants to tell.
His latest is Newlyweds, a slice of life written/directed/produced and starring Burns as one-half of a newly married couple whose lives (much like an apple cart) are upset by a half-sister coming on the scene. As the thorough Christina Warrren over at Mashable explains, Burns shot the flick for $9k and raised massive awareness for it and for his process using the little blue bird of tweeting. He also found talent through it. Her full article deserves a read, and in a time where mature adult situations are nearly impossible to find at the megaplex, Burns’s methods deserve a little madness from the studios. Newlyweds hits VOD and iTunes on December 30th.