One of the biggest fads in online movie marketing in recent months is the “widget”. As you MySpacers and Facebookers already know, widgets are simple bits of code that can be slapped onto just about any type of profile, blog or webpage that can be simultaneously updated with new content. Studios such as Paramount and Sony have been using widgets to deliver exclusive content to users for films such as Iron Man, Indiana Jones and the Kingdom of the Crystal Skull and even Sweeney Todd. It’s a relatively simple way to get the word out. Plus, it makes your MySpace profile look so rad!
Yesterday, Sony Pictures dropped a brand new widget for the upcoming Will Smith action dramedy Hancock, due out July 2. The widg, which can be found and grabbed below, is also part of a little contest. Basically, if you can get enough people to grab the widget from your site, you just might win a trip to the Hollywood premiere of Hancock. So get to it people, I want to win this thing — grab my widget below! Alright, that sounds dirty… Moving on.
Sony Pictures also launched a new widget for the upcoming James Bond installment Quantum of Solace, which features all kinds of cool video content, including interviews with Director Marc Forster and video blogs from various cast and crew. As I mentioned above, these things can be updated all the time, so you never know what sort of awesome content is going to randomly pop into your widget… Ok, that also sounded dirty. Check out the damned Quantum of Solace widget below:
For more cool movie widgets, check out WidgetBox, as they usually play host to most of them.