Walt Disney Studios
Ever since it was announced, the prevailing wisdom was that Marvel was taking a huge gamble on Guardians of the Galaxy. That prevailing wisdom has always been wrong. At least this property — which isn’t all that popular even among comic book readers — isn’t a gamble in the same way that Iron Man was. That was the case of a third rate hero getting the big budget, cinematic treatment. This is the case of a third rate group of heroes getting the big budget, cinematic treatment from one of the most trusted blockbuster companies in the world.
People will be going for the Marvel name, regardless of what the heroes call themselves.
This new Guardians of the Galaxy trailer is proof. Or at least it’s proof that Marvel doesn’t see this as the same gamble everyone else does. They’ve turned wacky all the way up to 11 here. If they were trying to fool people into going to see The Same Old Marvel Movie they know and love, they could do it easily with flashes of action and an empty, bombastic score highlighting the dutch angles.
Instead, they’ve gone with Norman Greenbaum jams and a tree giving a little girl a flower.
Check it out for yourself:
Wow. That was refreshing. Letting its freak flag fly out in the open. Rare for the blockbuster mentality. Rare for a series of movies that has seen at least a little stagnation over the last decade.
That’s the good news. For news that’s even better, the trailer makes the movie look fantastic. It’s also full of fun Easter eggs for anyone who was hoping they’d put Lee Pace into some truly outrageous makeup and costuming to play Ronan the Accuser.
Today, we are all Groot.
Guardians of the Galaxy hits theaters August 1st.