Guardians of the Galaxy Groot

Walt Disney Studios

Ever since it was announced, the prevailing wisdom was that Marvel was taking a huge gamble on Guardians of the Galaxy. That prevailing wisdom has always been wrong. At least this property — which isn’t all that popular even among comic book readers — isn’t a gamble in the same way that Iron Man was. That was the case of a third rate hero getting the big budget, cinematic treatment. This is the case of a third rate group of heroes getting the big budget, cinematic treatment from one of the most trusted blockbuster companies in the world.

People will be going for the Marvel name, regardless of what the heroes call themselves.

This new Guardians of the Galaxy trailer is proof. Or at least it’s proof that Marvel doesn’t see this as the same gamble everyone else does. They’ve turned wacky all the way up to 11 here. If they were trying to fool people into going to see The Same Old Marvel Movie they know and love, they could do it easily with flashes of action and an empty, bombastic score highlighting the dutch angles.

Instead, they’ve gone with Norman Greenbaum jams and a tree giving a little girl a flower.

Check it out for yourself:

Wow. That was refreshing. Letting its freak flag fly out in the open. Rare for the blockbuster mentality. Rare for a series of movies that has seen at least a little stagnation over the last decade.

That’s the good news. For news that’s even better, the trailer makes the movie look fantastic. It’s also full of fun Easter eggs for anyone who was hoping they’d put Lee Pace into some truly outrageous makeup and costuming to play Ronan the Accuser.

Today, we are all Groot.

Guardians of the Galaxy hits theaters August 1st.

 


ARTICLE TAGS
Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
  %
%  
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3