Columbia Pictures is doing a little release date shifting this week. According to ercBoxOffice, the studio has moved Michel Gondry’s action comedy The Green Hornet, which will star Seth Rogen and Stephen Chow, from June 25, 2010 to a July 9, 2010 release.
The move makes room for the all-star cast comedy Grown Ups — which will star the likes of Kevin James, Chris Rock, Adam Sandler, Rob Schneider, David Spade, Salma Hayek and Maya Rudolph — which has been moved from March 12 to June 25, 2010.
This move wedges Green Hornet between Toy Story 3, which drops a week before, and Twilight: New Moon, which hits theaters the following week. And if you ask me, that’s not a bad move, just not a great one. As we’ve seen this summer, getting caught in the clutter is possible — just ask some of those May releases. Even though The Green Hornet doesn’t share the same target demos as Toy Story 3 and New Moon, it will be in a position to have to work harder to attract any huge audience beyond its opening weekend.