Godzilla Encounter

Although Godzilla won’t be terrorizing any Japanese cities for about 10 more months, the marketing team behind the reboot is already hard at work attempting to launch a viral media attack.

With Comic Con mere days away, Legendary Pictures and Warner Bros. has set up camp in a warehouse in downtown San Diego, prepping for the convention. No details exist about what’s inside the building, but from the looks of the giant claw marks on the exterior, my guess is a prehistoric monster awakened from the depths of the sea by the power of nuclear radiation?

The marketing team has also launched a Tumblr called godzillaencounter.com, which at this point, consists of two grainy screenshots of news clippings about “mysterious seismic activity” and a missing fishing vessel off the coast of Japan. The site’s followers can also sign up for a Legendary newsletter and get Godzilla updates. It’s a good start, but until those grainy photos turn into grainy footage of the beast itself rising out of the sea, nobody’s going to bite. I demand to be convinced that monster is real.

The film is directed by Gareth Edwards, and stars Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, David Strathairn, Bryan Cranston and Sally Hawkins.

Godzilla is in theaters May 16, 2014.


ARTICLE TAGS
Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
  %
%  
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3