I’m here to officially ring the Who Gives a Shit? Bell loud and clear over this Iron Man 2 image that hit the web just a few hours ago on USA Today’s site. I realize that the sequel is going to be a major hit, and will probably be a good film in its own right, but I just can’t muster any excitement at this point for something so, so far away.
Especially with a picture that looks like it could have been taken during the last film:
So, yes, it’s cool to see the suits all lined up, and good to know that Tony Stark is going to be coming back to theaters a year from now, but come on. Let’s have a little bit of perspective here. A few other sites that are posting this image are going crazy for it, and I have to admit to just not getting the hype. Is it because he looks exactly the same as before? Is it because we can see the suits we’ve already seen? Is it that bomb-ass music box in front of him? Or is it simply that anything coming out of this production is going to be drooled over without thought?
Also, my favorite element to this image and the article that came with it, is this money quote from director Jon Favreau:
I really enjoyed when we were a dark horse and no one knew much about us. … I hope we can find that place again.”
So you’re attempting to remain a dark horse while hyping your film a full year out from its release? Either Favreau is completely in the dark on marketing or he’s the counter-marketing voice for a flick that’s going to be releasing images, clips, commemorative Slurpee cups, and behind the scenes footage from here to eternity.
The only cool aspect to come out of this fancy press release is that Iron Man 2 will deal with what it’s like for a man to be out in the open about his superhero status. It’s something we could have guessed from the ending of the first film, but it’s nice to know that there’s something deep there for the filmmakers to work with.
What do you think? Does this picture get your blood moving? Or can you wait a few more months to be teased?