Russ over at CHUD pointed us in the direction of the first teaser poster (posted by IMPAwards.com) for Will Smith’s anti-hero flick Hancock, due out next summer. As he points out, it eerily resembles the marketing campaign for I Am Legend, especially in the sun glasses of our hero. Is the marketing team at Columbia Pictures trying to play off of the success of I Am Legend to boost buzz about Hancock? Not sure. But if they want said buzz to continue to grow, they might want to start putting out better trailers than the one we posted here.
Hancock drops on July 2, 2008.