Russ over at CHUD pointed us in the direction of the first teaser poster (posted by IMPAwards.com) for Will Smith’s anti-hero flick Hancock, due out next summer. As he points out, it eerily resembles the marketing campaign for I Am Legend, especially in the sun glasses of our hero. Is the marketing team at Columbia Pictures trying to play off of the success of I Am Legend to boost buzz about Hancock? Not sure. But if they want said buzz to continue to grow, they might want to start putting out better trailers than the one we posted here.

Hancock drops on July 2, 2008.


ARTICLE TAGS
Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
  %
%  
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3