The most obvious problem to creating a movie about Facebook is that it’s a movie about Facebook. It’s the least mysterious of all beasts, and no matter how fascinating some of its social implications are, it all comes out sounding incredibly masturbatory when you say it out loud. It’s like questioning the emotional depth of Twitter. Sure, Marshall McLuhan would wet himself if he 1) saw the kind of communication possibilities we have today and 2) was still alive, but at the end of the day, it’s still that place where your frat brother posts that bong picture and your girlfriend talks about how much she loves Coldplay.
Unfortunately, the marketing team behind The Social Network decided to either get out in front of the issue or missed the boat completely. Choral version of Radiohead song? Check. Slow pan shots of people’s Facebook pages? Double check. Faux sense of importance lobbed on ubiquitous blue buttons that say “poke?” Check please.
Fortunately, the second half – the actual movie half – of the trailer is a slowly rolling snowball that threatens to take down the mountain:
Jesse Eisenberg looks strong in the driver’s seat here, never stammering in his trademark way, and who doesn’t love a shot of Justin Timberlake giving the double kiss flick off on a city street?
The movie is looking more and more intriguing in a sort of Not Made for TV, Oscar-caliber Confessions of a College Bookie sort of way. Guy wants to be cool so he hops into a world he knows little about, it’s great for a while, and then things start to crash down around him.
Still, this thing would look so much better without the absurdity on the front end. Facebook is too everyday to be shone in that sort of schmaltzy light.
That being said, go be our friend because Facebook is the most important thing since the printing press.
Down with Guttenberg.