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With so many 3D movies flooding into the theaters this year, the studios are scrambling to get their own 3D flicks noticed. The folks behind Disney/Pixar’s new animated masterpiece Up have found a cool and unique way to promote their upcoming film.

The Disney/Pixar team has been traveling the country on both coasts, visiting 20 different cities with their “Up, Up and Away” promotion. This tour gave members of the press a chance to take a balloon ride in Carl Fredericksen’s easy chair. After all, what better way is there to experience the 3D of a balloon ride than by riding in the balloons myself?

As the FSR resident Disney fan, I made the trek down to Cincinnati to take a ride in Up‘s beautiful balloons. When the Disney rep initially told me that the 65 massive helium balloons are capable of lifting up to 220 pounds, I started to sweat a bit. However, she soon corrected herself and told me it could life up to 420 pounds. Whew!

So I took the plunge (or rather, I took the lift) and flew away fifty feet in the air in the U.S. Bank Arena in Cincinnati Ohio. Check out the video of the balloon ride below…

A special thanks goes out to Disney/Pixar for arranging this cool event. Also, thanks to FSR friend Elizabeth Trupp (also seen riding the balloons in the video) for helping with videography and photography for the event.

Up opens in Disney Digital 3D nationwide on May 29.

For more information on Up, visit the official Up web site.


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