#LiveDieRepeat is the hashtag that adorns the end of the first Edge of Tomorrow trailer. Like so many trailers these days, the social media marketing phase has already begun, only this time we get a hashtag that also simply and perfectly breaks down the somewhat high-concept sci-fi action extravaganza with three simple words. Tom Cruise plays a neophyte soldier in a futuristic war who dies in battle only to wake up right back at the beginning of his final day. As the trailer unfolds, it shows off plenty of big action to go along with its cyclical story: it’s like an epic version of Groundhog Day with badass mech suits.
What more do you need to know? Time to watch the trailer:
Here are a few observations/things I love already about this one:
1. The delivery of the story is simple. We understand completely in 2.5 minutes what each character means to the story, including a sharp Emily Blunt.
2. One hopes that the action in the final third of this trailer is the tip of the iceberg, not a selection of all the film’s money shots.
3. Bill Paxton’s mustache.
4. My Shazaam app was unable to figure out what song that is in the trailer, but it works. Perhaps some kind soul will help me out in the comments.
Please feel free to deliver your own thoughts in the comments below. Just know that I can only accept thoughts in the form of numbered lists. Edge of Tomorrow is due in theaters June 6, 2014.