Michael Bay Transformers

Owing to the sheer size of the event, the Doritos Crash the Super Bowl ad contest has become its own institution over 7 years. The annual contest (alongside a growing number of other venture filmmaking contests sponsored by companies) has created an opportunity for the aspiring to have their work shared on the largest stage possible while winning a stupid amount of money.

Now, according to The Hollywood Reporter, the winner will also get to work with Michael Bay on Transformers 4

The prized crew position has yet to be determined, so it could be Second Unit Director or Awesome Clean Up Crew Member, but either way it should prove to be a fantastic hands-on opportunity to work on a major film set. The official rules are on the contest’s Facebook Page along with past winners to give you an idea of what they might be looking for. Although this announcement just caused an automatic rise of EPS (explosions per second) in the entries, I’m looking forward to the intimate, subtle look at the emotional subtext Doritos can provide (but this should win for subversiveness alone).


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