Frozen Princess Elsa

Disneyphiles rejoice.

In conjunction with the digital release of the massively successful Frozen, and the arrival of Thor: The Dark World on DVD/Blu-ray, Disney has launched its own movie streaming service, where fans will be treated to a full catalogue of Disney, Pixar, and Marvel releases, to the tune of more than four hundred titles up for purchase. Called Disney Movies Anywhere, as the name suggests, the multi-platform streaming service is tailored for mobility, currently available for iPhone, iPod Touch, iPad, and web, and even your television via Apple TV through AirPlay or iCloud.

The new cloud-based app service, powered by iTunes, is currently offering a limited time free digital download of Pixar’s massive 2004 hit, The Incredibles, when users sign up and connect their iTunes account. In addition, digital codes provided in Disney DVD/Blu-ray releases since 2008 will be redeemable upon joining of the service. Using the service will come with a variety of perks, including exclusive featurettes on a large number of titles, bonus features, and a Disney Movie Rewards points system earned via purchase of digital content.

Walt Disney Studios Chief Technology Officer Jamie Voris says of the launch, “Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come. The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family.”

The app service comes on the heels of last year’s Apple introduced store sheet, a feature allowing developers to offer digital content within the app, rather than demanding the extra step of leaving said app to complete your purchase via iTunes. Disney Movies Anywhere not only allows in-app purchasing of iTunes content, and direct viewing of these new purchases without leaving the confines of the service, but additionally allows streaming of Disney content previously purchased via iTunes without the inconvenience of re-downloading it again to your digital devices.

Disney can and most certainly will eventually expand the service beyond iOS to additional platforms wishing to participate in offering the service, like  Redbox Instant, Vudu, Amazon, on-demand services like Comcast, as well as hardware platforms like Roku and Android.

Check out the videos below for Disney’s official intro to Disney Movies Anywhere, including one of the Disney Movie Anywhere sneak peeks you can expect on offer from the service. In this case, it’s a sample of the making of “The Making of Frozen.”

Very meta.


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