Variety‘s reporting that Toy Story and Toy Story 2 in 3-D have claimed $22 million in only 10 days. Not bad for some old ass movies. This success has prompted Disney to extend the movies’ runs, presumably through the end of the month. With last week’s release of new Toy Story 3 posters, and yesterday’s actual release of a fun and intriguing trailer, I can’t say that I’m surprised.
Chuck Viane, in Disney’s domestic distribution department, called the extension “open-ended”, but it likely won’t run past November 2nd. That’s the day when the studio debuts its 3-D holiday flick, A Christmas Carol. The solid showing has Disney up in arms, and we’ll likely see more classics rendered for today’s 3-D-manding (get it?) audiences. Beauty and the Beast, an obvious test balloon, is set to have a 3-D release in 2011.