buydvds-header

Some studios are banking that the answer to that question is “yes!”

An interesting story appeared over at the LATimes.com last week about an upcoming effort by studios to improve lagging DVD/Blu-ray sales. In brief, they hope to put restrictions on the amount of time between a title’s release and its availability for rent. From the LATimes piece:

Under the plan, new DVD releases would be available on a purchase-only basis for a few weeks, after which time companies such as Blockbuster Inc. and Netflix Inc. would be allowed to rent the DVDs to their customers. The move comes as the studios are grappling with sharply declining DVD revenue, which has long propped up the movie business.”

Basically a new DVD/Blu-ray would be released only for sale both online and on the shelves at Target, Wal-Mart, etc. If you want to see it, you have to buy it… or wait the additional few weeks for the sale-only window to close so you can rent it from your DVD peddler of choice. Traditionally speaking the highest percentage of DVD purchases and rentals are in those first few weeks of release. It makes sense as the marketing push from the studios to get your ass in the store is focused around that time. The hope is that the trend would continue and therefore translate into increased sales revenue.

And this is more than simply a rumor as the CEO of Netflix has confirmed talks on this very topic. The LATimes also states that “people close to the situation at several studios confirmed that such plans were under consideration and probably would take effect next year.”

So what do you think? Will you be able to resist picking up the new movie sitting on the store shelf for up to four weeks? Can you wait a full month with that title staring you in the face from ads on TV and in magazines in an effort to save a few bucks on a rental instead?


ARTICLE TAGS
Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
  %
%  
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3