As we all know, 3D is a gimmick of massive proportions. It’s always been a gimmick, and rarely does it ever rise above that distinction. When it does, it’s due to incredible filmmaking teams that understand the careful practice of adding depth and scope to the visuals.

But usually it’s just a gimmick.

And soon, it’s going to be a gimmick you pay even more for.

That is, if you’re willing to pay for it.

The gamble being placed into theaters is that audiences will continue to eat up the 3D effects even at an added cost. This seems like a brass button move during a time when, although movie-going is hitting record paces, the economy still hasn’t fully recovered. The move – especially in light of those record movie-going, ticket-buying numbers – seems like a craven ploy to squeeze even more hard-earned dollars from those seeking entertainment.

Personally, this sounds moronic, but I don’t pay for movie tickets, so my opinion is worthless.

I’m sure you hate the idea of prices going up, but the real question is whether you’ll still continue to see movies in 3D despite your outrage.

So, will you?

If you already opt for 3D, will you continue to do so?


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