It appears as if it doesn’t matter whether a studio includes a great deal of special features or not. If they release a movie that people want to see, people will buy it. Such is the case with Fox Home Entertainment and James Cameron’s Avatar. It was expected that the highest grossing theatrical release of all-time would also sell a lot of Blu-rays, but this is absurd.
As I reported last week, the Avatar Blu-ray was a big disappointment. In a clear move to double-dip, Fox released the film, and the film alone. No special features, no commentary track and no deleted scenes or extra footage. All of that is being held for a “special edition” release later this year.
Yet despite the Blu-ray’s lack of extras, it has sold well. To the tune of 2.7 million copies in only four days of release, smashing the previous record of 2.5 million held by The Dark Knight. Overall, Avatar has sold more than 6.7 million Blu-ray and DVD units since it dropped into stores last Thursday.
In other news, Avatar made $950,000 in theaters this past weekend.