The folks over at Times Online (via /Film) have posted the latest international trailer for Universal’s upcoming animated crime comedy Despicable Me. And without sounding too oblivious, I must admit that I’m very confused. In fact, I remain confused as to what exactly this movie is. Sure, we know what it’s about — a second-rate criminal mastermind named Gru (voiced by Steve Carell) tries to steal the Moon, only to be interrupted by a trio of little orphan girls. But what the heck is this marketing campaign trying to tell us?

Take for example, the first two trailers for the film. The first trailer was your average teaser, almost completely unrelated to the film’s core story, but also funny and interesting. The second trailer is all about the competitive nature of criminal masterminds, another thing that does not appear to be central to the story. At least, not if you’re reading the official plot synopsis.

Now we have this third trailer, an international spot focused solely on Gru’s little yellow, overall-wearing minions. Once again, we’re watching a trailer for a film that might have very little to do with the film’s actual story. This is either the dumbest marketing plan in history, or something so brilliant that we don’t have the capacity for understanding it yet. Either way, I’m left wondering whether or not this will help the movie succeed at the box office. Regardless of the film’s quality, I’m not exactly sure why folks would go see this movie — especially if all they’re seeing are these three trailers.

Despicable Me is in theaters July 9, 2010


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