A couple days ago a red band trailer for David Fincher’s upcoming adaptation of “The Girl With the Dragon Tattoo” hit the Internet and made the rounds among movie blogs and message boards. It wasn’t really clear if it was an unintentional leak, or if it was put out to look as an intentional leak as a bit of viral marketing that fit in well with the hacker status of the female protagonist, or maybe if it was just a trailer released without much fanfare due to its pseudo NSFW status. But none of that really matters anymore. Now we’ve got an officially released trailer for the film that looks a heck of a lot like the leaked one, but is all high definition and pretty, and doesn’t have any bits that are naughty (sorry, side boob lovers).
So what does this trailer have in store for us? Nothing shocking really; but enough to get my blood pumping anyways. This little bit of advertising is quick, kinetic, and full of energy. It’s got a hip re-imagining of a Led Zeppelin classic, a very digital, very typical of David Fincher aesthetic, very gorgeous production design. Also, it probably can’t help but remind me a lot of that one movie I saw… you know, The Girl With the Dragon Tattoo. The trailer is a reminder that I’ve already heard this story, already solved this mystery, already lived alongside these characters, and it can’t help but feel awfully familiar.
But it looks awfully damn pretty too. Reading about this project has done little more than make me shrug my shoulders and say, “meh, another Girl With the Dragon Tattoo movie, who cares?” I just saw one of those, and it was pretty good even. Why do I need another one? But seeing images from it here, this made the reality of the situation finally hit me. This isn’t just another Girl With the Dragon Tattoo, it’s another David Fincher movie! Coming hot off of The Social Network, and seeing how slick and gorgeous this trailer looks, that’s not something I can sneeze at. Plus it seems like they’re shooting for making this one a heck of a lot sexier than the Swedish original. Who am I to argue with that? Check it out for yourself and let us know what you think.
Nice to see it clearly, eh?