Dark Knight Viral: Clown Travel Agency Sets a Date, Burns Harvey Dent Button

Clown Travel Agency - Dark Knight Viral Marketing

I will admit that it is pretty damn hard to keep up with all of this viral marketing for The Dark Knight. There have been bus tours, questions of seriousness and even some cakes with cell phones baked into cakes. As well, we have seen the focus shift from The Joker since the passing of Heath Ledger, to a strong focus on Harvey Dent, the soon to be District Attorney played by Aaron Eckhart. This weekend though, we saw a shift back to some marketing with The Joker at the heart of the shenanigans.

Clown Travel Agency

For starters, a new website has launched for a Clown Travel Agency. The image on shows a beat up suitcase (pictured above) with an envelope that displays a departure date of 4-01, which is tomorrow. Many are speculating that this will be the launching pad for the second Dark Knight trailer, but no official word yet. To say the least, we will be keeping an eye on the site in the coming days.

The second update comes to us from our friends at Coming Soon, who received word that half-burnt buttons of Harvey Dent were being shipped to people on the Harvey Dent mailing list. The button was mailed out from the Concerned Citizens for a Better Gotham ( Check it out below:

Harvey Dent Button Burned

I am interested to hear everyone’s thoughts on The Dark Knight’s viral campaign. Personally, I am glad that more attention is being paid to this film (despite the fact that it doesn’t necessarily need more attention — it is going to kill either way), but frankly this is all becoming a bit hard to follow. I don’t know, maybe its just me.

Neil Miller is the Founder and Publisher of Film School Rejects. For almost a decade, he has been talking movies on television, the radio, and the Internet.

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