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Clash of the Titans Sets Easter Box Office Record

Clash of the Titans

The story of the weekend is that Clash of the Titans became the latest 3-D movie to finish on top of the box office with a weekend haul of $61 million. If you count its Thursday showings the overall haul is $64 million.

Warner Bros. is crediting 3-D showings for bringing in 52 percent of the gross. As a result, you can further expect studios to look at these numbers and say in unison “Holy cow! Now we have to make every potential blockbuster movie in 3-D!” Still, the haul for Clash is lower than what it was for 300, which this movie has been compared to. So maybe the fans are starting to get a little bored with seeing fantasy flicks of this type and are getting wise to all the 3-D hype out there.

As for Tyler Perry, what can I say? He packs them in again for Why Did I Get Married Too? to the tune of $30 million. That movie is Exhibit A for the people who will say you don’t need 3-D to do well at the box office.

Still, three of the top five movies at the box office this weekend were in 3-D: Clash of the Titans, How to Train Your Dragon and Alice in Wonderland. So that fact will be Exhibit A for the people at the studios interested in making as much money as they can. That, plus the fact that it’s now five straight weekends in a row for a 3-D movie at the top of the box office — and do we need to mention Avatar again and all its success, too?

In any event, the 3-D debate continues and this weekend’s box office results are going to be more grist for the mill of the 3-D lovers and 3-D haters.

  1. Clash of the Titans (2010) – $61,400,000
  2. Tyler Perry’s Why Did I Get Married Too? – $30,150,000
  3. How to Train Your Dragon – $29,200,000
  4. The Last Song – $16,203,000
  5. Alice in Wonderland (2010) – $8,267,000
  6. Hot Tub Time Machine – $8,000,000
  7. The Bounty Hunter – $6,200,000
  8. Diary of a Wimpy Kid – $5,525,000
  9. She’s Out of My League – $1,463,000
  10. Shutter Island – $1,462,000

Happy Easter and we shall see you again later this week for another Reject Report!

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