Can This New ‘Avatar’ Trailer Turn It All Around?


There was almost no way for any film to survive under the crushing weight of the hype that Avatar has strapped around its neck, and since the marketing department fumbled the ball time after time, the buzz about the film at this point is probably not exactly the brand that James Cameron would hope for. Especially for something that’s been in his mental hopper for almost two decades.

I’ve been on the skeptical bandwagon since the beginning, but mostly I’m just disappointed in the marketing (which has nothing to do with the film or James Cameron). It looks good, although some of the CGI just still looks like what we’re used to already, but I’ll be damned if the people in charge of selling this thing have taken a golden goose and strangled it to death on the one-yard line. How’s that for mixing whimsical and sports metaphors?

Now there’s a new leaked foreign trailer on the interwebs (I’m thinking Thailand?), and it looks like what we should have seen all along. A classic style long-form trailer with a character introduction, some keen dialog, and some fantastic action sequences.

But I’ll let you be the judge:

Right on. It’s sort of the trailer we’ve seen for every action flick ever, but it’s a trailer that works and actually looks good. It’s my contention that the creatures of Pandora only look ridiculous without the context of the film. When there’s some story and life given to them, I have no doubt that they will be breathtaking and as real as we need them to be. With any hope, if they develop his character, Sam Worthington might also seem real and life-like.

Thoughts? Does this change your mind on Avatar?

Source: The Film Stage

A veteran of writing about movies for nearly a decade, Scott Beggs has been the Managing Editor of Film School Rejects since 2009. Despite speculation, he is not actually Walter Mathau's grandson. See? He can't even spell his name right.

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