Box Office: Three Weeks at Number One for “Treasure”

Well, my predictions didn’t come true after all here at The Reject Report. Sure, National Treasure: Book of Secrets finished first for the third week in a row. But Juno moved all the way up to third. And Alvin fell all the way to fourth! Mind you, the numbers were very tightly bunched in the top four places, and these are still unofficial estimates. But it seems people are finally tired of Alvin and the Chipmunks. About time.

As for Juno, this is that movie’s strongest showing yet with its expanded release this weekend to almost 2,000 screens. Good word of mouth is catching up to the Jason Reitman-directed teen movie starring Ellen Page. Its box office this weekend went up 52.6 per cent, to $16,225,000.That’s just a hair shy of I Am Legend, which is in more theaters.

And the lousy One Missed Call brought in $13 million smarckeroos. Better than some people expected. But really, a new release ought to have done much, much better at the theaters, because these other flicks have been playing at the multiplexes now for a long time. You know what this movie was getting at Rotten Tomatoes this weekend? A big, fat zero percent! No wonder it got creamed.

As for Book of Secrets, no surprises here. I think we can safely say all the people out there who were ranting that Nicolas Cage’s career was washed up can shut up now, because his movies are hits! He had a number one hit in Ghost Rider and a number one hit in Book of Secrets. These naysayers can just give up already.

The weekend numbers now, courtesy of Box Office Mojo.

Predicted Gross
National Treasure: Book of Secrets
I Am Legend
Alvin and the Chipmunks
One Missed Call
Charlie Wilson’s War
P.S. I Love You
The Water Horse: Legend of the Deep
Sweeney Todd: The Demon Barber of Fleet Street

Some news about the total 2007 box office to pass along: I Am Legend is now up to $228,638,000 overall, which means it now ranks sixth among 2007 releases at the box office, ahead of The Bourne Ultimatum. I think it will likely stay in sixth spot as the movie is still about $70 million shy of what Harry Potter and the Order of the Phoenix raked in earlier this year.

As well, Alvin and the Chipmunks is now at $176,738,000 and National Treasure: Book of Secrets is at $171,033,000. Both movies are now likely to soar past the $183 mil made by The Simpsons Movie and they are both likely to battle it out for the Number 10 spot overall among 2007 releases.

Next weekend we will be seeing The Bucket List going wide, among others. Make sure you put reading The Reject Report on your list of things to do before you kick the bucket. See you Friday.

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