Box Office: Semi-Pro is a Semi-Flop

Well, it was no slam dunk for Will Ferrell at the box office. Instead it was Ferrell who got dunked. True, Semi-Pro did finish in first place, but they only made $15 million dollars! In fact, there was a point this weekend where we weren’t even sure this flick would beat out Vantage Point, which made $13 million in its second week out.

No wonder New Line is going out of business, then, based on a showing like this from one of its highly-touted movies. No question about it, this is a really shocking under-performance for Semi-Pro. People were picking this flick to absolutely clean up this weekend. All the estimates I read had this movie making over $30 million this weekend. But I knew the moment I walked in the multiplex on Friday that my own predictions were in trouble again, and that this movie was finished. There just weren’t the lineups that there were for Cloverfield and these other movies. In fact, a lot of people there were surprised that the audience wasn’t bigger and that it wasn’t sold out.

I was all set to write a long screed this weekend where I was going to blast American moviegoers for their bad taste in movies again. Every week, it seems the Number One movie in the land is always some flick that has tanked with critics. Just take a look at the Rotten Tomatoes rankings of the recent movies that finished at the top of the weekend box office over the last six weeks:

Semi-Pro 25%
Vantage Point 36%
Jumper 16%
Fool’s Gold 10%
Meet the Spartans 3%

Only the Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour movie got a ringing endorsement, with an RT rating of 85%.

semibro-bo.jpgBut maybe things are turning around with Semi-Pro’s extremely hollow win at the box office this weekend. Maybe all we are seeing right now is the American public being lured to watch the usual trash and garbage that the slick Hollywood marketing machine dumps on the public at this time of year. There’s no mistake why Semi-Pro finished first: it was on 3,100 screens! There was no way it was going to finish anywhere but first, based on the theater count alone. But the theaters this weekend resembled those arenas that those old ABA teams used to play in, with plenty of empty seats. People seem to be wising up about what they want to see at the theaters with this semi-bad performance by Semi-Pro.

It was a decent showing for The Other Boleyn Girl , which did a little better than expected at $8.3 million. Penelope made roughly $4 million. No Country for Old Men, on the heels of its winning Oscar night, also made $4 million. As well, the overall take for Juno is now at $135,135,000.

The damages courtesy of Box Office Mojo:

1. Semi-Pro — $15,200,000
2. Vantage Point — $13,000,000
3. The Spiderwick Chronicles — $8,752,000
4. The Other Boleyn Girl — $8,300,000
5. Jumper — $7,600,000
6. Step Up 2 the Streets — $5,714,000
7. Fool’s Gold — $4,690,000
8. Penelope — $4,006,000
9. No Country for Old Men — $4,005,000
10. Juno — $3,350,000

I noticed Be Kind Rewind dropped right out of the Top Ten and I’m surprised, because I thought more of the dedicated feature film freaks would keep this movie in the black. I guess not. It only made $2,100,000.

Finally, a mental note to myself. They showed the trailer for Mike Myers’ movie The Love Guru at the theater on Friday. This movie is slated for a June release and I have got to say this looks like a train wreck waiting to happen. This flick looks like an Austin Powers movie, but without Austin, Dr. Evil, or any laughs whatsoever. Instead of doing some imitation Austin Powers movie Myers should go back and do a real Austin Powers movie, not this Love Guru junk. I think this will probably bomb, just by looking at the trailer.

That’s an early box office prediction from me. Americans may not have good taste in movies (as we have seen for weeks), but they do have SOME standards, surely to God.

That’s all for now. See you later this week as we preview the latest movies at The Reject Report!

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