Box Office: Megamind Stops Unstoppable

The Reject ReportThe missile the size of the Chrysler Building did all it could, but, in the end, it was a chrome-domed reject from the Blue Man Group that won out the weekend for a second time in a row. Despite Unstoppable‘s early weekend victory coming in first place on Friday, it didn’t hold a candle to what Megamind was able to pull in on Saturday and Sunday. In the end, the race wasn’t a shut-out, but Megamind, with less than a 35% drop from last weekend, came out in the #1 spot.

After two weekends, the film from DreamWorks Animation is nearing $90 million. It’s a foregone conclusion whether or not it crosses the $100-million mark, and it will take a pretty big divot to keep it from matching its reported $130-million budget. Add in another $21 million it has taken in overseas, and you can guesstimate the level of success DreamWorks has once again. They had all but clenched their place as the #2 horse in feature film animation behind Pixar with films like Shrek and Madagascar. They keep bringing out the hits, but there still seems to comparison to what the people at Pixar have to offer. This success in the Holiday movie season will help, though, and we could very well begin to see release date wars over who gets Thanksgiving and who gets Summer.

The new films fared poorly to moderately adequate. Unstoppable debuted with pretty much the same numbers as Tony Scott’s last film, The Taking of Pelham 1 2 3Morning Glory and Skyline both performed below expectations. The idea of Harrison Ford being a box office draw has been questioned for some time. With two back-to-back films opening at less than $10 million each (Extraordinary Measures being the other film), we could very well begin to see the era of Ford as a character actor. His turn in Cowboys & Aliens could cinch that idea.

While on the surface it may seem Skyline did poorly, you also have to compare how much it made to what it cost. The film looks like it was put together for anywhere between $50-70 million, and the numbers Universal and Rogue Pictures are reporting could be slightly inaccurate. Nonetheless, the reported $10 million it cost to make has already been surpassed. Even though it didn’t live up to expectations, you can’t sit back and call Skyline a bomb just yet.

Here is how the weekend box office shaped up:

  1. Megamind – $30m (-34.7%) $89.7m total
  2. Unstoppable – $23.5m NEW
  3. Due Date – $15.5m (-52.5%) $59m total
  4. Skyline – $11.6m NEW
  5. Morning Glory – $9.6m NEW
  6. For Colored Girls – $6.7m (-65.4%) $30.9m total
  7. RED – $5.1m (-40.9%) $79.8m total
  8. Paranormal Activity 2 – $3m (-57%) $82m total
  9. Saw 3D – $2.7m (-64.4%) $43.4m total
  10. Jackass 3-D – $2.3m (-53.5%) $114.7m total

With $110 million in collective box office, the weekend is way down from the previous weekend. This isn’t surprising considering the top two films last weekend (Megamind and Due Date) pulling in $78.6 million between them. Despite being down, claims that the Holiday season is off to a poor start can’t be made just yet.

This is particularly true when you look at next weekend. The first part of Harry Potter and the Deathly Hallows opens wide, and it’s going to conjure up hundreds of millions of dollars. The new Russell Crowe thriller The Next Three Days will also be along to supplement some of that box office. Whether it helps much or not, the draw from Harry Potter will be massive and could very well lead to records being shattered.

We’ll be back on Thursday to run down how we see the weekend turning out.

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Jeremy's been writing about movies for a good, 15 years, starting with the film review column of his high school newspaper. He stands proud as the first person in his high school to have seen (and recommend) Pulp Fiction. Jeremy went on to get a B.A. in Cinema and Photography with a minor in journalism. His experience and knowledge of film is aided by the list of 6600 films he has seen in his life (so far). Jeremy's belief is that there are no bad films, just unrealized possibilities. Except Batman and Robin. That shit was awful.

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