Well, it’s not on the same level as Monsters vs. Aliens, Madagascar: Escape 2 Africa, Kung Fu Panda or some other movies, but it’s still $43 million for the much-acclaimed How to Train Your Dragon, in 3-D.
As I have said before, I really think this movie will pick up business over a number of weeks as opposed to right away, and it seems well-positioned to do that. Also, this is the fourth weekend in a row where the top-grossing movie in the land is in 3-D, a streak likely to continue next week with Clash of the Titans.
What’s kind of odd this weekend was that the totals at the theaters were as low as they turned out to be, considering the big pricing news from the chains. I read on CNN that the AMC and Regal chains had chosen this weekend, of all weekends, to hike their prices for 3-D movies by an extra couple of bucks. And you already had to pay extra for 3-D already!
Good grief, these theater chains think the moviegoing public is a bottomless pit of money that will throw money at any 3-D movie no matter what. These folks think all you need to do is release a movie in 3-D and release it, and people will go see it.
Well, if the ticket prices keep going up, people might get fed up and take their money elsewhere. Keep in mind there are also a significant amount of 3-D haters out there who complain about getting eyestrain watching these movies with these glasses. These folks have just been handed a big excuse to not go to the movies with these price hikes.
Personally, I’m as big a 3-D fan as they come, and I’m incensed by this news of price hikes. I imagine I’m not alone. I don’t know why these movies didn’t do better business overall, given the latest price hikes at some of these theaters. You would have thought the extra prices would have padded these totals more for some of the 3-D offerings. In any event, it was a bit of a down weekend. The results:
- How to Train Your Dragon – $43,300,000
- Alice in Wonderland (2010) – $17,300,000
- Hot Tub Time Machine – $13,650,000
- The Bounty Hunter – $12,400,000
- Diary of a Wimpy Kid – $10,000,000
- She’s Out of My League – $3,526,000
- Green Zone – $3,350,000
- Shutter Island – $3,175,000
- Repo Men – $3,048,000
- Our Family Wedding – $2,200,000
And yes, Avatar dropped from the Top Ten for the first time based on the estimates — dropping to $2 million. It’s down to 930 locations now in distribution and doesn’t appear to be in a good position to make it to $800 million domestic. Right now it’s at $740,408,000.
The other news is that Hot Tub Time Machine did nothing, even though there were people playing this movie up as the next Hangover. It didn’t do anywhere near that kind of business. It opened at $13 million, which might have been decent business in 1986, but nowhere near top spot in 2010. Still, the movie’s budget was low, so it’s all good.
Also, Chloe opened in 350 locations and did $1,002,000 in business.
So that is it for this weekend at the movies. Coming up this next week is the much-anticipated box-office bonanza Clash of the Titans. See you later.