The Reject ReportWhether they wanted wizards, princesses, or super heroes, families were out in force this Thanksgiving weekend. The top three films at the box office, despite one having a PG-13 rating, were all aimed at entertainment the entire family could enjoy, and after the leftovers were eaten and the Christmas tree was put up, that’s precisely what the majority of the film-going audience went for.

The top two films seemed neck and neck for a majority of the weekend. Who knows? When the actual numbers come out on Monday, Tangled may have pulled ahead. As it stands, though, Harry Potter and the Deathly Hallows Part 1 was able to hold onto the top spot for a second weekend in a row.

Deathly Hallows had the third largest second weekend drop in the Harry Potter franchise history only having a lower drop than 2004’s Prisoner of Azkaban and 2009’s Half-Blood Prince, both of which were Summer releases where the second weekend drop is expected to be higher. Deathly Hallows Part 1 still remains seventh out of seven in terms of domestic box office for the Harry Potter films, but expect it to start edging its way up the list momentarily. It has already made $609 million worldwide.

Tangled lived up to the positive critical buzz it has been receiving, opening to the highest numbers Disney animation has ever seen outside of their Pixar films. The Lion King previously reigned in that spot with $40.8 million in 1994. With an additional $20 million brought in on Wednesday and Thursday, it appears Disney Animation Studios are back in the full swing of things, and it is their “last” princess film, Tangled, that has put them there.

The rest of the newbies underperformed either slightly, as seen with Burlesque, or greatly, as with Love and Other Drugs and Faster. The rest of the top 10 films had respectable drops, with Unstoppable surprisingly dropping less than 10% in its third weekend out. Megamind found itself even to its $130-million production budget this weekend, but whether it becomes a success worthy of a sequel remains to be seen.

Outside of the top 10 chart, both 127 Hours and Fair Game (#11 and #12, respectively) pulled decent per screen averages on less than 400 screens each. The real shocker this weekend was found further down the chart, as The King’s Speech was able to rake in an $87,500 average across its 4 screens. This marks the highest per screen average of 2010, a record previously held by The Kids Are All Right. Expect The King’s Speech to expand as its Oscar buzz begins to kick in.

Here is how the weekend box office shaped up:

  1. Harry Potter and the Deathly Hallows Part 1 – $50.3m (-59.7%) $220.3m total
  2. Tangled – $49.1m NEW $69m since Wednesday
  3. Megamind – $12.8m (-19.8%) $130.4m total
  4. Burlesque – $11.8m NEW $17.1m since Wednesday
  5. Unstoppable – $11.7m (-9.7%) $60.7m total
  6. Love and Other Drugs – $9.8m NEW $14m since Wednesday
  7. Faster – $8.7m NEW $12.2m since Wednesday
  8. Due Date – $7.3m (-18.1%) $85m total
  9. The Next Three Days – $4.8m (-26%) $14.5m total
  10. Morning Glory – $4m (-22.5%) $26.4m total

The weekend box office saw $170.3 million based on the top 10 films with an additional $74.2 million coming in on Wednesday and Thursday. All in all not a bad haul even if it was down from the Thanksgiving weekend last year when new releases Old Dogs, Ninja Assassin, and The Road supplemented the enormous, second weekend takes New Moon and The Blind Side brought in.

Things slow down a bit (depending on how you look at it) next weekend with The Warrior’s Way being the only new release. Deathly Hallows and Tangled will more than likely be duking it out once again for the top spot, but some very interesting and newsworthy limited releases will also be hitting.

We’ll be back on Thursday to run down how we see the weekend turning out.

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