Box Office: Hannah Montana is a Number One Hit

Welcome to a special 3-D Super Bowl edition of the Reject Report Box Office Update. Well, we all kind of expected Hannah Montana to clobber the competition this weekend, even though it was only shown on 683 screens across the United States. But those theaters were filled to the rafters thanks to monster pre-sales across the USA. How well did this movie do? Not $20 million, not even $25 million. $29 million for Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Tour, easily eclipsing the $13 million brought in by Jessica Alba and The Eye.

On to the records that have fallen. The $29 million gross is the best opening weekend in history for a movie debuting in less than a thousand theaters. It tops the $26.4 million brought in by Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, back in early November 2006. And keep in mind that Borat opened in more theaters than Hannah Montana did, 837 to be exact.

Other records: this was the best opening ever for a Super Bowl weekend, beating the $21.6 million record set by When a Stranger Calls in 2006. It also achieved the top gross of any movie shown on a Super Bowl weekend, period, topping Titanic’s $25.2 million in 1998.

This is also the biggest digital 3-D opening of all time — no big surprise there. While I don’t have the stats in front of me, I am quite sure this has to be the biggest 3-D opening of all time, period. The reason I say that is because there are very few 3-D movies that have even made $29 million during an entire RUN in theaters, let alone the opening weekend. I know there was a cult classic from 1969 called The Stewardesses that used to be the biggest-grossing and most profitable 3-D movie of all time, and that flick held that record for the longest time. It made something like $30 million dollars during its release, and that was before inflation. I also know that Friday the 13th Part 3 made even more money — something like $36 million during its run. There have also been a lot of movies in recent years that had combined 2-D/3-D releases that were very successful (ie. Beowulf).

The great box office showing for Hannah Montana means we are likely to see many more 3-D concert movies after this. There’s another movie due out soon in wide release called U2 3D which is hoping to top Hannah in the revenue department. In fact it’s already out in limited release and will go wide on Feb. 15. It’s based on U2’s Vertigo Tour. I guess the real question is whether Hannah Montana will extend its run beyond this week or not. The plan all along was for that movie to have a limited one-week engagement, but business has been so good that Disney may extend the run one week longer. If that happens I kind of doubt U2 3D will do any better in its own battle for 3-D bragging rights, but we’ll see.

I expect we will hear more about the box office potential of the 3-D genre in the weeks and months to come. As I say, it was a big weekend for 3-D and for Hannah Montana.

As for those two sorry babes Jessica Alba and Eva Longoria Parker, what can I say? The Eye just got buried this weekend, despite a much higher theater count. Everyone is again trashing Jessica’s ability to carry a movie after this latest box-office drubbing. But face it — this movie was a dud to begin with! It only got 23 per cent from Rotten Tomatoes! Jessica Alba should once again be commended for taking a stinking-bad movie to second place and $13 million dollars — just like what she did with Good Luck Chuck. But she really does deserve full blame for not being able to pick good scripts to star in. She is associating herself with a lot of movie turkeys.

Same for Eva Longoria Parker. Over Her Dead Body not only got pelted by Rotten Tomatoes with a 13 percent rating, but it only made $4,600,000. It did not even finish in the Top Ten for the entire weekend!! In fact, it finished in 11th spot. What a dismal performance.

I think this weekend is proof that everyone is sick of Eva Longoria Parker, just as they are sick of Lindsay Lohan, Jessica Simpson and these other imposters. The people have spoken: they don’t want to see Eva in a movie ever again. On the other hand, I still think there’s hope for Jessica Alba. All she needs to do is start to pick some better projects, and she’ll be okay. But she sure can’t pick a good movie script to save her life these days, eh?

The weekend numbers are as always courtesy of Box Office Mojo.

Title Gross
Hannah Montana/Miley Cyrus: Best of Both Worlds $29 million
The Eye $13 million
27 Dresses $8.4 million
Juno $7.5 million
Meet the Spartans $7.1 million
Rambo $7 million
The Bucket List $6.8 million
Untraceable $5.4 million
Cloverfield $4.9 million
There Will Be Blood $4.7 million

And by the way, Juno fans: that movie is now past $110 mil in overall box office.

There you have it! Back later this week for another Reject Report.

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