The predictable happened this weekend at the box office. Lots of women were lured by the prospect of a bare-chested Matthew McConaughey, and guys were lured by the prospect of a bikini-clad Kate Hudson, and Fool’s Gold ended up winning the weekend box office with $22 million dollars from 3,125 screens.

Not bad for a movie that is running at a dismal eleven per cent at Rotten Tomatoes. (It was at only nine per cent on Thursday.) Anyway, moral of the story is this: never underestimate the power of the libido in making hits out of critically-panned movies. This weekend is proof!

Welcome Home Roscoe Jenkins also did about as expected with a take around $17 million. The big story was the drop for Hannah Montana. It only took in $10.5 million, a 66.2 per cent drop from last week. This really surprised a lot of people — there were a lot of predictions that this movie might contend again for first place.

Now you see why advertising a one-week-only engagement is a bad idea: because people will only think it’s one week only, and they won’t bother to show up the following week! The people who were going to go to this movie have already shown up. I don’t think the box office for this one will hold up too much longer.

The overall weekend tally courtesy of Box Office Mojo:

Title Gross
1. Fool’s Gold $22 million
2. Welcome Home Roscoe Jenkins $17.1 million
3. Hannah Montana/Miley Cyrus: The Best of Both Worlds $10.5 million
4. The Eye $6.6 million
5. Juno $5.7 million
6. 27 Dresses $5.7 million
7. The Bucket List $5.3 million
8. Rambo $4.1 million
9. Meet the Spartans $4 million
10. There Will Be Blood $4 million

Overall grosses: Juno is now up to $117,630,000 overall, National Treasure: Book of Secrets is now at $212,804,000, Alvin and the Chipmunks is at $209,880,000, and I Am Legend is at $254,172,000. The overall gross for Hannah Montana is now up to $53,390,000 which has to be some sort of record for a 3-D movie.

Well, apart from the Hannah Montana prediction I was pretty much in the ballpark as far as grosses and order of finish were concerned. But just to prove to you that I still don’t have what it takes to predict box office grosses, Vince Vaughn’s Wild West Comedy Show took in only $507,000 in 962 theaters. I had predicted $3.5 million. Yes, I am a fool. Again.

If you thought Vince Vaughn’s box office was bad, check out the take for an inept new movie that rolled out this weekend, The Hottie & the Nottie, starring celebrity-for-no-apparent-reason Paris Hilton. There is good reason why I say Paris is a celebrity for no reason: this flick took in only $25,000 on 111 screens!!! My God, that is embarrassing. It wasn’t going to get much box office anyway on only 111 screens, but still, only $25,000 bucks?! Some of these theaters must have shown this flick to totally empty houses!

Reminds me of another movie called Blonde and Blonder, featuring Pamela Anderson and Denise Richards. Apparently that movie is so bad that they have sent it directly to DVD. Well, that’s the only way this movie will ever make money, because nobody wants to see this in the very few theaters it is in. That flick has only made $42,200 grand total!! And it’s been in theaters four weeks!

I guess I wanted to remind myself that not all bad movies are hits. But it sure seems like it these days. See you later this week for more prognostications here at The Reject Report.


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