Box Office: Fast Five Pumps in the NOS

The Reject ReportWas there really any question about it? After the stunning debut for Fast and Furious in 2009 – $70.9 million opening weekend – you just new Fast Five was going to level every inch of the competition upon its release this weekend. The real question of the matter was how hard was it going to hit and what box office records were in danger of being rewritten? As it stands, Fast Five now has the highest opening in April history, and the chances of this last weekend in April becoming the new opening to the Summer movie season is not completely out of the realm of possibility. The other possibility of a sixth Fast and Furious film is pretty much stamped as definite. With the official start of the Summer blockbuster season and Thor a week away, Fast Five’s chances for longevity might not be as definite, but the sheer energy in the film makes it one that could bring in some repeat viewing.

Fast Five also ranked in the top 25 opening days of all time with $34.4 million on Friday. By comparison, it made more in its opening day than next three films on the box office charts made all weekend. Fast Five also marks the biggest openings for its three leads, Vin Diesel, Paul Walker, and Dwayne Johnson, so the probability of all three getting loads of cash thrown their way for the next installment is a given.

I’m not sure how many people will be sitting through Prom or Hoodwinked Too! a second time, though. They fell in at #s 5 and 6 this weekend. That’s not horrible for Prom which cost a reported $8 million to make. In the coming weeks and the life it’s sure to have on DVD will make it an eventual success. But Hoodwinked Too!, which cost around $30 million, has pretty much died a true death. Don’t expect Hoodwinked 3-D any time soon.

What can be said for Dylan Dog: Dead of Night? We knew it wouldn’t even rank in the top 10 this weekend, but we were pretty sure it could at least crack $1 or 2 million. It couldn’t even do that and debuted with $885,000 on 875 screens. Dylan Dog made less in its opening weekend and on more screens than Limitless, and that film is in its seventh week of release. Freestyle Releasing might not have too many more theatrical releases in their near future, and the world continues to be against Brandon Routh who can’t find success not matter how big or small.

Here’s how the weekend broke down:

  1. Fast Five – $83.6m NEW
  2. Rio – $14.4m (-45.3%) $103.6m total
  3. Madea’s Big Happy Family – $10m (-59.9%) $41m total
  4. Water for Elephants – $9.1m (-45.8%) $32.2m total
  5. Prom – $5m NEW
  6. Hoodwinked Too! Hood Vs. Evil – $4.1m NEW
  7. Soul Surfer – $3.3m (-39.3%) $33.7m total
  8. Insidious – $2.6m (-48.4%) $48.3m total
  9. Hop – $2.5m (-79%) $105.2m total
  10. Source Code – $2.5m (-50.3%) $48.9m total

With the monster opening for Fast Five, that puts the weekend total at $137.1 million. That’s up about 17% from last weekend, not a huge upswing at the box office, but a nice primer for what looks to be a huge Summer for theaters and studios alike. It is a large improvement over the last weekend of April in 2010 when the Nightmare on Elm Street remake debuted with $32.9 million.

Next weekend does, in fact, mark the opening to the Summer movie season, and Thor is the first horse out of the gate. It will be opening alongside Jumping the Broom and Something Borrowed, two films whose titles tell us absolutely nothing of the film’s actual content. So Thor it is, and Fast Five will likely have a decent second weekend.

We’ll be back on Thursday night to see how the weekend is shaping up.

Jeremy's been writing about movies for a good, 15 years, starting with the film review column of his high school newspaper. He stands proud as the first person in his high school to have seen (and recommend) Pulp Fiction. Jeremy went on to get a B.A. in Cinema and Photography with a minor in journalism. His experience and knowledge of film is aided by the list of 6600 films he has seen in his life (so far). Jeremy's belief is that there are no bad films, just unrealized possibilities. Except Batman and Robin. That shit was awful.

Read More from Jeremy Kirk
Get Film School Rejects in your email. All the cool kids are doing it:
Previous Article
Next Article
Reject Nation
1 Comment
Leave a comment
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!