You could probably spell out the infinite ways that “Be Kind, _____” has been used all over the internet since this trailer was released by Yahoo Movies. The trailer is for Michel Gondry’s BE KIND, REWIND which stars Jack Black and Mos Def and video store clerks who erase a bunch of movies and have to remake them. In remaking films like GHOSTBUSTERS and ROBOCOP, they start something of a movement.
Jeremy over at CHUD was probably the most entertaining in his remarks about Michel Gondry’s BE KIND, REWIND when he said “Though the accident that sets Be Kind Rewind’s narrative in motion seems exceptionally flimsy as presented in this just-debuted theatrical trailer, everything else about Michel Gondry’s latest movie looks like utter, uncut joy.”
I can’t do it better than that, so you can watch the damn clip now.
BE KIND, REWIND is remaking movies in limited release on December 21, 2007.