Panasonic Corporation today announced collaboration with Twentieth Century Fox Film Corporation and Lightstorm Entertainment on the global promotion of James Cameron’s Avatar. As the film’s exclusive audio visual partner, Panasonic has provided some of its latest AV technology products to help create the eagerly awaited film which will debut in theaters worldwide on December 18 in both 2D and 3D. Through this collaboration, Panasonic will add momentum to its ongoing efforts to promote its industry-leading Full HD 3D technology to consumers.
In the epic action adventure Avatar, James Cameron, the director of Titanic, takes us to a spectacular new world beyond our imagination. On the distant moon Pandora, a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization.
As part of the collaboration agreement, Panasonic will launch a global advertising campaign tied to Avatar and promoting numerous Panasonic AV products, including 3D. It will mark the first time for the company to run a worldwide advertising campaign which is focused on a single film. Panasonic will show dazzling Full HD 3D assets related to Avatar at numerous events to prove the power of 3D technology to consumers around the world.
Sounds like fun, right? Also today, the folks at Sideshow Collectibles have released the first of many Avatar collectibles. It is the A.M.P Suit Maquette, otherwise known as that wicked cool power suit seen in the first trailer:
Launching the Sideshow Collectibles line of Avatar collectibles is the AMP Suit Maquette, created in conjunction with the film’s special effects studio Legacy Effects. Created directly from 3D scans of the 14-foot suit used by Legacy during filming, the AMP Suit is a truly authentic scaled representation. Each piece is individually painted and finished, each with its own unique quality and detail that is the trademark of a handcrafted Sideshow Collectibles product. The AMP Suite Maquette is the perfect addition to any display.
Check out some pictures for yourself below. You can get more information over at SideshowToy.com. This new maquette ships in early 2010 and costs only $1199.99. That may sound like a lot, but it’s 21″ high and weighs 12 lbs. — this thing is no small prize.