Another weekend, another big haul for Avatar. If James Cameron isn’t king of the box office world right now I don’t know who is. Avatar made another killing at the box office this weekend, with a $68 million haul. That’s incredible: three weekends in a row of hauls in excess of $68 million. Usually, studios are celebrating when their flick simply opens to $68 million.

Just to show you how well this flick is doing: on New Year’s day Avatar hauled in $25 million, for the biggest New Year’s Day haul ever. Also, it made it past $300 million on just its fifteenth day of release, and only two movies in history — The Dark Knight and Transformers:Revenge of the Fallen — had faster climbs. Now, the movie has hauled in a grand total of $352,111,000, which makes it the second-fastest movie to make it past $350 million, in just 17 days.

Worldwide, the haul for Avatar is now $1,018,811,000, the fourth biggest of all time. The biggest haul of all time worldwide is still Titanic at $1,842,879,955. “For how much longer?”, though, is beginning to be the question at this rate, though it is still a tall order. Avatar should be Number Two of all time worldwide in a matter of days; it should also end up as the Number One domestic box office among 2009 releases in a matter of days, likely topping Transformers:Revenge of the Fallen by the end of the week.

Keep in mind, this movie did not come out of the gate like gangbusters. People had a wait-and-see attitude about Avatar and wanted to find out if it lived up to the hype. Well, the people have waited, and have seen, and now have spoken. All I can do is sit back and say holy freaking cow, look at these numbers.

This weekend’s box office totals for the first weekend of 2009:

  1. Avatar – $68,300,000
  2. Sherlock Holmes – $38,385,000
  3. Alvin and the Chipmunks: The Squeakquel – $36,600,000
  4. It’s Complicated – $18,700,000
  5. The Blind Side – $12,650,000
  6. Up in the Air – $11,350,000
  7. The Princess and the Frog – $10,013,000
  8. Did You Hear About the Morgans? – $5,200,000
  9. Nine – $4,250,000
  10. Invictus – $4,130,000

That is all for now! Stay tuned later this week for another Reject Report as we predict more movies and continue to follow the progress of Avatar as it continues to do damage at the box office.

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