Finally a movie studio has realized the intense power of putting up videos of adorable animals doing hilarious things. Granted, it’s got the production value on its side, but I’d take Bunny Rabbit Drumming over Sneezing Panda any day of the week except Thursday (for obvious reasons).
HOP comes from the same creative team behind Despicable Me, which was clever enough and managed to make giant, talking tic-tacs into cultural icons. As for the plot, James Marsden voices a slacking rabbit who injures the Easter Bunny (Russell Brand) and brings him in as a house guest while he’s recuperating.
Plot simplicity aside, this is one of the best teaser trailers around. Interesting, cute, Blur-ry. Hopefully the film will have the same qualities and warrant a sequel so that iHOP can see the light of day in 2014. [Apple]