Chris Wiegand

First things first. Kudos to Chris Wiegand on the completion of his first feature film. It’s a big accomplishment, and no one can take that away from him…  no matter what I say after this point.

Think about the best documentaries you’ve seen, the ones that tell an unexpected story about people and events you’ve never heard of or the people and places you already thought you knew. Films that reveal truths behind big history or insight into individuals previously lost in time.

Now watch and listen as a narrator, a man clearly being blackmailed over the safety of his family or compromising pictures of him with a donkey, tells us about Wiegand’s “beautifully filmed and artistically crafted” documentary, an important and possibly life-changing film. It’s a movie about bloggers.

Enjoy the comedic genius of the American Blogger trailer below.

Where to begin.

It’s about bloggers. Specifically, the film’s about young-ish female bloggers writing about motherhood, life, and any product they can get their hands on via free samples. It promises to “change the way you see an entire industry,” but how can that be when there are no men and only one non-white woman being interviewed? This isn’t about the lack of movie bloggers either — trust me, we’re equally uninteresting and may already have our own documentary coming soon — this is a look at a very particular niche geared only to please the crowds that fill BlogHer every year.

I’m not trying to devalue any of them individually, but are we really supposed to believe mommy bloggers are “a thriving movement that could change the world?” Nothing glimpsed in this trailer seems to support that argument, and I’d be surprised if anything in the actual film does either. Wiegand’s own blog states his purpose as two-fold, and neither intention seems all that earth-shattering.

I was really more interested to dig deeper into all this blogging/instagram/twittter world and one, help people understand how cool it is to have an area on the internet that is all yours. And two, I hope to sort-of take a visual snapshot of this time in history when all these instagrammers/bloggers are able to put something out there into the world and really shape culture (in a positive way).

But what a gorgeous trailer! At least, that’s what the trailer says anyway. I’ll reserve judgement on the film’s aesthetic value for when I see it, but shouldn’t praise like “beautifully filmed and artistically crafted” come from critics and other third-party viewers? You know, instead of the filmmakers? And in that same vein I’m not convinced that digital video of the Grand Canyon and a restored Airstream trailer is enough to constitute “stunning cinematography.”

Anyway. Enough dogging on this utterly ridiculous trailer and myopic film. Wiegand’s site also features dozens of commercials, music videos, short films and home videos. Go watch those. Some of them are beautifully filmed and artistically crafted. No, seriously, they look pretty good.

American Blogger hits iTunes in June 2014. Here’s the poster that puts Wiegand literally inside a pregnant female blogger.

American Blogger Movie Poster

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