The Amazing Spider-Man

Although The Amazing Spider-Man opened the lowest out of all the other movies in the Sony franchise with a $65m weekend, it’s already scored $341m worldwide. Not bad for a week’s work.

Sam Raimi‘s series opened with $114.8m, $88.1m, and $151m (chronologically), and even though Marc Webb’s rebooted version starring Andrew Garfield and Emma Stone didn’t hit that mark, it benefited from an extended holiday week and made more than enough to earn sequels.

This film was in a funny situation though. As pointed out last week, it had the ability to change the direction of major studios – a fitting task for the reboot of a franchise that shifted the rudder of the last decade. For some fans, it proved to be a story success, but the response has been far from unanimously positive. However, this initial haul (and the money still to come) proves that Sony (and all other studios) can keep mining their name-brand superhero content as long as they want, rebooting whenever they see fit. Spider-man and Batman are the new Bond.


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