There are two reasons why looking at the best movie posters is fascinating. The first is the inherent interest that all advertising brings. It’s art that’s meant to sell something that can’t admit it’s trying to sell anything in order to succeed.
The second is that rating the best of the best in the poster world has the most potential to showcase films that never end up on lists this time of year.
This is a celebration of the beauty and effect that movie posters can have. It’s for the films released in 2010, and it’s the posters from the studios (or else Tyler Stout and Olly Moss would completely dominate). The awards are broken up into five categories in order to recognize the wide array of styles and concepts, and because there were a lot of great posters this year (among the absolutely terrible photoshop jobs that still haunt us).
See if your favorite made the cut.
The Classic Revisited
This Saul Bassian poster evokes the Vertigo poster with its design and with the concept of the film. Fear, paranoia and a desperate situation all get communicated not only by the title but by piggy backing on the coattails of a classic film (and an iconic look).
It’s been done to death because faces sell movies, but there’s something impressive about the understated character poster here. There’s nothing quite like seeing “American Gothic” done with a broken wrist, a dog with a cone of shame, and a goofy smile.
What do you do when the movie you’re selling has a cult audience? Excite them, arm them, and then set them loose on the theater. This is a great example of using the old to hype the new, and even if nothing else, the look of Tron Legacy was pretty damned cool.
Even more posters await you (but you’ll have to stay on this page to stare back at Olivia Wilde)