Vintage Trailer of the Day: Fight Club (1999)

With the constant conversation about spoilers and trailers giving away entire films, it’s fascinating to watch the original trailer for Fight Club. It’s a trailer that was largely ignored and didn’t do much to bolster the movie’s box office numbers, but since its release, the philosophically bloody film has become a cult phenomenon partially known for its twist.

Yet, even though this trailer shows a lot, it doesn’t give everything away. Even in scenes we now know to be crucial moments, the lines come out as generic one-liners that any drama or action movie might have. That may have hurt the film’s marketing overall, but at least it didn’t tell everyone the spoils in a dumb attempt to get them into the theater.

A better question (or at least one that’s more fun) is whether you’d go see this movie or not. Forget the dozens of times you’ve seen it. After watching this trailer, would you go see a strange-looking flick from the director of Seven called Fight Club?

Let the film marketers of the past sell you on their movie by checking out more VTOTDs

A veteran of writing about movies for nearly a decade, Scott Beggs has been the Managing Editor of Film School Rejects since 2009. Despite speculation, he is not actually Walter Mathau's grandson. See? He can't even spell his name right.

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