Those who scoped out yesterday’s trailer will notice a distinctly Spielbergian feel to this week’s vintage trailers, so hopefully that Amblin logo will be swirling around your head all week.

It isn’t present in this teaser, but there’s something about a pair of high top sneakers kicking the tires on a soon-to-be iconic vehicle that makes me giddy. Back to the Future is a rare type of universal movie that’s equal parts entertainment and enlightenment. Plus, it treats time travel extremely well, which is a bonus.

We see a lot of teaser trailers these days, but it’s fascinating to look back on this short spot meant only to titillate and recapture some of the thrill that people on the edge of seeing this movie in 1985 would have felt. The only difference is that they have no idea what they’re in for.

This trailer is a machine that converts nostalgia into anticipation.

Let the film marketers of the past sell you on their movie by checking out more VTOTDs


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