The Reject ReportNow I lay me down to sleep, yadda yadda yadda, Wes Craven’s still making movies. His latest hits this weekend, it’s in RealD, so you know it’s good, and it’s headed up against two films that probably have 100% less dismemberment and graphic violence against teens.

Those movies, Life As We Know It and Secretariat (okay, there could be a subplot about that horse trampling some teens, and that would win it a few more fans), will more than likely favor better than My Soul to Take, but the real question is if any of them have the strength to take Fincher’s The Social Network off its friend-requesting mountaintop.

BIG HITTERS

It’s October, kiddies. The month of All Hallow’s, or the month before All Hallow’s, since the last day is All Hallow’s Eve, and I just confused myself again. Anyway, we’re talking horror, and few names are more synonymous with modern horror than Mr. Wes Craven. It’s been five years since he has had a feature film in theaters, and, while Red Eye isn’t remembered as one of his better moments, it did fair well at the box office. Of course, Craven has never been able to duplicate the success he had with the Scream trilogy. That probably has something to do with the fourth film currently shooting in Michigan, but his latest, My Soul to Take, looks to be in the same vain as Scream.

Of course, in those five years, the presence of 3-D in films has ramped up exponentially. It seems ludicrous to even argue why a film is released in 3-D these days, but, seriously, My Soul to Take doesn’t feel like a film that deserves it. Regardless, that’s what we’re getting. It doesn’t seem to be helping the buzz around the film. Many are throwing out claims of “been there, done that” when the trailer for the film pops up, and this apathy will more than likely spill over into the film’s opening numbers. My Soul to Take will be lucky if it’s able to break into double digits this weekend.

Even such, if you can’t get enough of Wes Craven teasing you, or if you’re just a really big fan of Sick Puppies, check out the trailer for My Soul to Take right here:

I personally can’t stand Katherine Heigl. To me, her screen presence is somewhere between Jennifer Aniston and flavorless yogurt. There’s an undeniable blandness to her in just about every sense of the word. But, hey, I don’t make up the box office numbers, and Heigl knows how to bring them in. Such will likely be the case with Life As We Know It, a film that has very little going for it other than Heigl. I guess the cuteness of its premise and those trailers that actually make the film look funny in parts aren’t going to hurt, but you can’t help but notice how well Heigl’s films consistently open.

In fact, her last four films going back to 2007’s Knocked Up have all sparked $15 million or higher in opening numbers. It’s unfair to average all of her films. She was in the dismally received Zyzzyx Road which famously made all of $30. She’s seemed to be able to shake that stigma, though, and is pumping moviegoers bucks back into the Hollywood assembly line. Look for Life As We Know It to top this weekend, though it probably won’t break any records, especially for Heigl.

Remember that cute trailer I mentioned a few seconds ago? Well, here it is. Look how cute it is. Awww:

A film that will probably show this weekend (see what I did there?) will be Secretariat, a film that seems bred and born to win Oscars. Specific elements of the film (Diane Lane starring, Randall Wallace directing, etc.) won’t be factors in how well the film does this weekend. What you need to look at here is similar films, Seabiscuit to be very specific. That film had a $20.8-million opening in the middle of the Summer season in 2003. Its star, Tobey Maguire, was also a little more notable in 2003 than anyone in Secretariat is today. The film may very well garner some awards at the end of the year, but, right now, it’s going to have to settle on third place at best. Don’t expect it to make much more than $13 million this weekend.

FAMILIARITIES

The Social Network keeps friend requesting, and movie goers keep accepting. As well as Life As We Know It is set to do this weekend, it will be a close call on what comes out on top. The Social Network has a very strong chance of making it two in a row, but its second weekend drop will have to be minimal. In the low 30% area would be ideal, and this is something that has been quite commonplace in recent weeks.

It will be interesting to see which of last weekend’s horror disappointments, Case 39 or Let Me In, will even make it into the top 10. As it is playing out, one of them will likely settle on that #10 spot with Let Me In the more likely to have the smaller drop. Of course, they will both be contending with Buried, which gets a wide expansion this weekend.

LITTLE OPENERS

That kid from Kick-Ass is back, and, this time, he’s got nothing but music in his heart. While that might not have action fans frothing at the mouth, Nowhere Boy has already garnered some good word of mouth from its debut at Sundance. Neil claimed the film as a “universally compelling story of growing up” and says star Aaron Johnson “embodies the essence of what we’d believe little John Lennon to be.” You can judge for yourself this weekend, though, if you live in New York or L.A.

Come together for a ticket to ride through these strawberry fields forever with the trailer for Nowhere Boy right here. I am the walrus!

Riding that fine line between limited and wide release is It’s Kind of a Funny Story, the new film from the team behind Half Nelson, Anna Boden and Ryan Fleck. It stars Keir Gilchrist as a depressed teenager who finds himself in a psychiatric facility for adults. Hilarity, as is inevitable whenever this situation arises, ensues. It’s Kind of a Funny Story opens on around 740 screens this weekend, so the chances of it playing somewhere in your neck of the woods is likely. Just ask for a ticket to the new Zach Galifianakis movie. They’re sure to know what you’re talking about.

It is kind of a funny story, and, if you’re interested in seeing more before jumping right into it, check out the trailer right here for It’s Kind of a Funny Story:

Also opening in limited release are As Good As Dead, a thriller starring Andie MacDowell and Cary Elwes (remember those two burgeoning careers from the ’80s and ’90s?) opening in New York; Inside Job, a documentary about the 2008 financial crisis narrated by Matt Damon opening in New York and L.A.; the remake of I Spit On Your Grave, which is getting released unrated (because that’s gone so well recently for other horror films) in select cities; Stone, the new thriller starring Robert De Niro, Edward Norton, and Milla Jovovich (you can read Adam Charles’ review right here) opening in New York and L.A.; and Tamara Drewe, the latest film from Stephen Frears, opening in New York and L.A.

Here’s how the top 10 is shaping up this weekend:

  1. Life As We Know It – $16.4m NEW
  2. The Social Network – $14.6m (-34.6%)
  3. Secretariat – $13.8m NEW
  4. My Soul to Take – $8.2m NEW
  5. Legend of the Guardians: The Owls of Ga’Hoole – $7m (-35%)
  6. The Town – $6.4m (-33.8%)
  7. Wall Street: Money Never Sleeps – $5.6m (-43.4%)
  8. Easy A – $3.5m (-47.1%)
  9. You Again – $3.4m (-40.2%)
  10. Let Me In – $2.6m (-48.8%)

As it’s looking, this weekend’s top 10 will likely bring in around $81.5 million. This will be down .8% from last weekend, not a huge drop and one of the smallest weekend-to-weekend changes we’ve seen in 2010. This will also be down 11% from the same weekend last year when Couples Retreat, the only new release that weekend, pulled in $34.2 million. The three new releases should likely bring in more than that collectively, but with only The Social Network to help boost the overall numbers, the weekend total will be down.

We’ll be back on Sunday night to go over the weekend numbers.

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