The Reject ReportYeah. Now get that song out of your head. Good luck with that. When you’re done, head on out to see a movie.

There isn’t much new to partake in this weekend, but, if you’re a big fan of Natalie Portman, Bruce Willis’ son, or Olivia Thirlby (we can just assume on that last one), then you might want to check out the lone candidate for new releases. You enjoy the rest of the report. I’m gonna continue to sing Pinocchio songs to myself.

BIG HITTERS

That Portman/Thirlby/Willis’ son movie we speak of is No Strings Attached, the latest film from the guy who brought us My Super Ex-Girlfriend. That probably doesn’t amount to much until you consider that man also goes by the name of Ivan Reitman. Now that does account for something. Maybe not at the box office, probably not when you’re dealing with an R-rated rom-com such as this. Reitman’s biggest opening film was Ghostbusters II in 1989. It opened to $29.4 million. Outside of a franchise picture, Reitman’s highest opening was $16.4 million for Six Days, Seven Nights. With No Strings Attached, he goes into somewhat uncharted territory, directing his first R-rated film since 1981 and Stripes.

While Reitman might not be much of a factor in No Strings Attached opening strong, Portman and Kutcher very likely could be. Kutcher is able to open films like Guess Who and What Happens in Vegas to more than $20 million, and Portman, box office starlet or not, is certainly the flavor of the moment with her performance in Black Swan turning out crowds. These two combined, at this point in time, could lead to No Strings Attached coming in right around that $20-million mark. It will probably slide just under it, mostly due to the limitations of that R rating. Regardless, not a bad haul for a $25-million Hollywood rom-com in the doldrums of the January dump month.

As Natalie Portman yells in this trailer, why can’t they just have sex. I mean, why can’t they. As a buddy of mine said, because then it wouldn’t be a romantic comedy. Then it would be porn. So true. Nonetheless, check out the trailer for No Strings Attached right here:

Opening in somewhat wide release is The Way Back starring Colin Farrell and Ed Harris. Directed by Peter Weir, it tells the story of a group of men who escape form a Siberian gulag and the 4000-mile trek to their freedom. It’s only opening on 650 screens, so don’t expect it to make much of a killing at the box office. With a bit of luck, though, it will be able to place somewhere on the top 10 chart. Look for it somewhere in the #9 or #10 spot with around $2 million.

FAMILIARITIES

While No Strings Attached‘s milkshake brings the female demographic to the yard, The Green Hornet will continue to make itself popular amongst the guys. It will be a close race to see who ends up at the #1 spot, but The Green Hornet, with IMAX and 3-D sales on its side, could have the edge. Expect it to repeat at the top of the charts with somewhere just under $20 million.

Of course, it could be too close to even call between these two films on Sunday evening, and actual figures on Monday could be the deciding factor. Of course, you also have to factor in that The Green Hornet cost roughly $100 million more than No Strings Attached, and its chances of getting much past that figure even in worldwide sales will be a tough task.

With the Oscar nominations coming out next Tuesday, many Academy Awards fans will want to be catching up on the hopefuls. That means True Grit, Black Swan, The Fighter, and The King’s Speech will either see increases or very minute decreases in their individual box office takes.

LITTLE OPENERS

It’s been nearly a year since audiences first saw The Company Men, which played the Sundance Film Festival in 2010. Now, as press, industry, and all-around movie loving people flock to Park City, the film starring Ben Affleck, Tommy Lee Jones, Chris Cooper, and Kevin Costner finally sees actual release. It’s only in limited form, but our very own Neil Miller called it “exhausting and compelling” in his Sundance review. Hey, knock yourself out with that. I’ll take lollipops and unicorns over depressing layoffs and Jones looking like he wants to punch me in the skull. I have nightmares about that man. The Company Men opens this weekend on around 100 screens across the country.

Yeah, Ben Affleck wines about losing his Porsche. Sure he’s married to Rosemarie DeWitt. You can relate to that, right?

Also opening in limited release are The Housemaid opening in New York and L.A., Evangelion: 2.0 You Can (Not) Advance opening on 14 screens in select cities, Applause opening in L.A., and Dhobi Ghat (Mumbai Diaries) opening in select cities.

Here’s how the top 10 is shaping up this weekend:

  1. The Green Hornet – $19.3m (-42.2%)
  2. No Strings Attached -$18.8m NEW
  3. The King’s Speech – $10m (-10.1%)
  4. The Dilemma – $9.7m (-45%)
  5. True Grit – $8.9m (-31.3%)
  6. Black Swan – $8.8m EXPANDING
  7. The Fighter – $4.6m (-25.5%)
  8. Little Fockers – $4.3m (-48.8%)
  9. Tron Legacy – $3.7m (-48.5%)
  10. The Way Back – $2.3m NEW

These numbers amount to $90.4 million, another drop from the previous weekend. It still seems silly to compare it to numbers from the same weekend last year, as Avatar was still chugging strong making more than $40 million per weekend. The boost from the Oscar nominations might give next weekend a slight advantage, but until then it looks like the box office will just have to make due with an R-rated comedy and a B-level superhero movie to get its numbers up.

We’ll be back on Sunday night to go over the numbers.

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