Hello, May weddings. Hello, May wedding movies. Those maids of the bride sure are going to rake in a boat load of cash this weekend, but a certain God of thunder might have a thing or two to say about them taking his throne.
There’s also a 3-D movie coming out from the guy who directed Legion. You remember that movie, right? The worst of 2010 until Jonah Hex came out. Sorry, Jonah. We won’t be invoking your name for too much longer. It’s all part of the Reject Report this week. Now where’s that bag of rice?
Kristen Wiig and Maya Rudolph aren’t exactly A-list stars just yet. Director Paul Feig didn’t become the next Greg Mottola with 2006’s Unaccompanied Minors. Bridesmaidsisn’t a sequel, remake, reboot, or comic book adaptation, and there is nary an explosion in the whole film. So why is it looking like it is going to give Thor a run for its money at the box office this weekend? Well, you could just take a glance at the producers credits and see a little money-maker listed by the name of Judd Apatow. Yeah, that guy again. He’s made a dollar or two in the industry, but while movies where he serves as producer aren’t sure-fire hits, the occasional lighting is caught in its bottle.
That seems likely with Bridesmaids, which is pulling in some stellar reviews and has a nice, comedic ad campaign going for it. It has the potential to take the #1 spot this weekend with up and over $30 million, but the more likely is it coming in right underneath. It will be a solid opening, especially for an original property, but Thor‘s second weekend drop probably won’t be big enough to overtake it. If nothing else it’ll help Feig put Unaccompanied Minors officially in his rear-view mirror.
And here’s part of that hilarious ad campaign for Bridemaids:
Oh, Scott Charles Stewart, what director’s names did we drag through the mud before you came along? That’s right. We had Paul W.S. Anderson and McG. Thank you, anyway, for Legion, and now Priest. But enough of critiquing your career of sci-fi/horror/theology movies. How well is Priest, presented in what I’m sure is going to be stunning 3-D, going to favor at the box office? Legion opened to $17.5 million in late January 2010. You’d think Priest would do even better what with its May release, PG-13 rating, and that “glorious” 3-D. Yeah, I don’t see it. The whole thing smells of Jonah Hex. That’s right, Jonah friggin’ Hex! And we all remember the staggering $5.3 million that movie opened to. So let’s average Legion and Jonah Hex and maybe give Priest a few extra million to cover the cost of 3-D.
And just because we can, and because it’s more interesting than the Priest trailer, here’s the 5-minute clip of Legion shown at Comic Con 2009. Pretty much the best, most hilarious moment from the movie. Enjoy:
Are we going to talk more about Thor‘s mighty hammer and how smashing it is? Probably. After all, its second weekend drop will be small enough to ensure it holds its place in the #1 spot. In fact, Thor will probably have to drop more than 50% this weekend for Bridesmaids to have a fighting chance. The Marvel Comic properties tend to have some staying power unless their main character is big and green and played by Eric BanaEdward Norton Mark Ruffalo. You can expect Thor to make an additional $30+ million this weekend taking its domestic take to over $100 million and its worldwide receipts to more than $300 million. Excelsior. No, I didn’t. Yes, I did.
If I told you a movie starring Joseph Gordon-Levitt, Rainn Wilson, and Academy Award winner Natalie Portman was opening on 40 screens this weekend, you might wonder what’s wrong with it. Such is the case with Hesher. Despite pretty positive reviews coming out of Sundance 2010 and SXSW 2011 (read Neil’s own positive remarks here) there’s a general understanding that the film is hard to market and probably not for mass audiences. Oh, well. It’s still a dark and funny family drama with a great performance from JGL. You should check Hesher out this weekend if your in one of the select cities it’s playing.
Here’s part of that wild darkness for you. It features JGL doing a flip off of a burning diving board. Like I said. WILD:
That adds up to $116.8 million for the weekend, not a stellar haul for the second weekend of the Summer movie season. In fact, unless Bridesmaids or Thor can pull out bigger numbers than anticipated, the weekend looks to be the lowest seen in May since the second weekend in 2008. The two blockbuster releases that weekend? What Happens in Vegas and Speed Racer. Nonetheless, the overall downturn in the box office will still contain respectable performances from two of the big movies in release. Sorry, Priest. And sorry, Scott Charles Stewart.
We’ll be back on Sunday to go over the weekend numbers.
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