SXSW Film 2010

Despite the rumors, the world is a pretty ok place. Amidst the talk of global warming, fuel prices and the Kardashians…there is this whole “Green Initiative.” So what does it mean for a project or institution to go green anyways? Miranda Bailey would be happy to tell you what it means, and how it just might be more than you bargain for.

Director Miranda Bailey is a producer, and was told that her filmmakers wanted to make their film a “green production.” Since Bailey is not in the business to lose money, she wanted to know if doing so would be any cheaper or easier. I don’t think many businesses would want to operate with higher expenses or more time consuming practices. So she set out to find out how easy it is to balance social responsibility and running a cost efficient film production.

Watch our interview with Miranda Bailey, director of Greenlit, below.

Click here for more from SXSW 2010

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