Why Watch? West Edmonton Mall is the largest shopping mall in North America. It’s so big, in fact, that it has an expansive waterpark inside. The kinds of penguin and sea lion shows that you might get in a sprawling aquatic theme park? Yeah, it has those too. And a bungee jump.
It’s easy to imagine that it’s overwhelming. The kind of sensory overload that’s designed specifically to disorientate a person to the point where all their money falls out of their pockets. And yet as well as that mood is captured in this fly-on-the-wall short from Evan Prosofsky, the cinematographer-turned-director finds a bit of serenity floating along the machine-made waves. Aided by languishing (often discordant) sounds, the short is truly hypnotic, luring viewers into a relaxed state with slow motion captures of crowds hugged by bright yellow tubes and sunshine filtered through industrial-strength windows.
The irony — or at least the humor — of fabricating nature inside a temple to impulse buying isn’t lost in the mix, but the images themselves are presented wisely without filmmaker comment. There’s a message if you want to find it, but if you don’t, you can just as well let the endless summer whisk you away to the sunny beaches of Canada.
Waterpark is presented as part of the Sunday Shorts over at Nowness.
What Will It Cost? Just about 10 minutes.
A new short film posted every week day at 2pm Central.