Why Watch? A crazy quilt of throwback previews and paranoia, this short from Dan Fisk relishes the joy of plaguing a young movie fan with trailers while letting us see the menacing grindhouse advertisements for ourselves. It’s a clever blend of fake movie ads that evoke current mash-up culture and a simple story about a guy losing his mind inside the cineplex.
It should be said upfront that it takes a while to get started because of a space-filler opening credits sequence (a cardinal sin of short filmmaking), but after a speedy comedic set up, it lets loose with a sharp lampoon of Hollywood filmmaking culture. There are clear amateur elements (including raw potential), but the real joy is the concept and the go-for-broke style of the trailers. Fisk has a laugh while nailing exploitation cinema to the wall — an earnest celebration that finds the punchline at the bottom of a blood bucket.
What Will It Cost? About 10 minutes.