Why Watch? Technology is getting cheaper by the minute.
The long, Kurzweilian talk about technology aside, there’s a major news story that makes this short timely. It involves the scrapping of The Lone Ranger due to its inflated budget. It’s a blockbuster, sure, but studios are now realizing that effects work is being innovated by many, and the cost of shots is coming down.
To that end, here’s a Coke commercial from The Purchase Brothers who utilize that inexpensive CGI pedigree better than most. It’s a stunning use of popular imagery that Neill Blomkamp and Andy Warhol would both be proud of. Is it an ad? Yes, but it also tells a story, and it’s the best kind of bizarre.
What does it cost? Just 1 minute of your time.
Check out Coke Babies for yourself: