Why Watch? Technology is getting cheaper by the minute.

The long, Kurzweilian talk about technology aside, there’s a major news story that makes this short timely. It involves the scrapping of The Lone Ranger due to its inflated budget. It’s a blockbuster, sure, but studios are now realizing that effects work is being innovated by many, and the cost of shots is coming down.

To that end, here’s a Coke commercial from The Purchase Brothers who utilize that inexpensive CGI pedigree better than most. It’s a stunning use of popular imagery that Neill Blomkamp and Andy Warhol would both be proud of. Is it an ad? Yes, but it also tells a story, and it’s the best kind of bizarre.

What does it cost? Just 1 minute of your time.

Check out Coke Babies for yourself:


Trust us. You have time for more short films.

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