Officially Cool: The SXSW Midnight Bumper, A Festival Highlight

SXSW Bumper starring Aimee Thomas

Earlier today I was directed to the Vimeo page of filmmaker Joe Nicolosi. You may have never heard of him, nor are you likely to have seen his work. However, I’ve seen his work. Over and over and over again. Then again, if you’ve seen Star Wars: Retold, then I suppose you have, too.

Nicolosi created the bumper video for the SXSW midnight selection. For those not familiar with film festival bumpers, they are sometimes-quick shorts that play in front of every film to remind you of (a) what festival you’re attending and (b) what this year’s theme is. In the case of the Sundance 2010 bumpers, they all fit into a very clear theme — rebellion. For SXSW 2010, there wasn’t much of a discernible theme. In fact, Nicolosi’s bumper was the only one that made sense at all. Luckily, it was the one I saw most often — and was the most entertaining.

I’ve embedded the video below for your viewing pleasure. It was shot over a weekend using a Canon EOS 7D Digital SLR, which is even more impressive. And it stars the lovely Aimee Thomas. For interested filmmakers, Nicolosi will also be writing a series of tutorials about his work on this project over at FishRockit.com.

Click here for more from SXSW 2010

Neil Miller is the Founder and Publisher of Film School Rejects. For almost a decade, he has been talking movies on television, the radio, and the Internet.

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