One of the great things about partnering with a leadership sponsor for the 2010 Sundance Film Festival was a bit of access to some of the festival’s official materials. And one cool thing that our friend at Hitachi hooked us up with was the set of Sundance 2010 bumper videos. For the uninitiated, these minute long videos are essentially commercials that represent the theme of each year’s festival. This year, Sundance’s theme is rebellion. Their back-to-basics approach has them once again standing against the establishment of the expected, and each of these bumpers dares creative minds to do something different — grow underground, tell their own story or just dare to come together.

They were created by an agency called BUCK, which is based in NY and LA. All of them were made using stop-motion animation. BUCK has also worked on campaigns for the likes of Fox Television (they did the ‘Animation Domination’ spots), Gatorade and Coke. They also did animation for The Bravery’s ‘Slow Poison’ music video. You can check them out over at, where you can also see behind the scenes still from the following production.

Without further ado (because no one likes ado), here are the four Sundance 2010 bumpers:

Either Or

We begin with my favorite video, which dares us to come together. Sure, its little schmaltzy and political, but I’ll be damned if it didn’t get me pumped up every time I watched it.


For some reason, this is the bumper I saw most often this year. It’s all about fiberoptic creatures from the underworld.

Clean Slate

A very cool, detail-oriented tear away that includes a lot of images from past years. It’s very symbolic of Sundance going back to its roots, peeling away 25+ years of programming to get back to square one.


The undeniable crowd favorite of 2010, this bumper is all about the cliches that are so often associated with Sundance…

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