2013 Summer Movie Social Spectacular

[Click to largify.]

It’s fitting that there’s a kind of social media silo that we create around ourselves that limits our perspective (mine is movies and equestrian artwork). After all, there’s no way we could take every bit of information in without going a little crazy. Fortunately, the fine folks at Silver Pop have done it for us — creating an overview of how movies large and small utilized social media this summer.

This is only going to get more pervasive, people. The question is how far we’re away from actors and actresses being cast in projects because of how large their twitter following is. I give it 3 years.

Of course, what this doesn’t tell us is the value of the Tweets and Likes. After Earth may have had close to 1.9M followers across networks, but that didn’t add up to box office success, and I’m curious to know if Man of Steel picked up any heat from people wanting to be in on the debate about mass destruction.

As a bird’s eye, though, it gives a clear picture of how important social media is to the success of a summer movie. It’s also pretty awesome that the star who tweeted the most is also the youngest. Imagine what this thing will look like in 10 years when Twitter has been replaced by something even more terrifying: an all-acronym social network. TFIB.

Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3