Every day, come rain or shine or internet tubes breaking, Film School Rejects showcases a trailer from the past.
Of all the styles of marketing, the trailers from the 50s might be the best. With their out-of-context shots only aided by a few buzz-word-filled sentences scrawling across the screen (or popping up gigantically, filling the whole frame), there’s something brilliant about what they’re selling. It’s usually sex, intrigue, romance, thrills, chills and anything else that rhymes.
In 1958, Robert Wise made a movie about a young woman who lived fast, got caught up in the court, and saw the gas chamber flash before her eyes. It’s a great movie, and it’s got that brilliant 50s style to its trailer.
Think you know what it is? Check the trailer out for yourself: