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With New York Comic-Con kicking off today, Gotham is about to be inundated with all sorts of geeky goodness, and the fine folks at Hasbro like to stake their cool claim early. Every year the toy company hosts a swinging party called “Twas the Night Before” before the con kicks off, and they use the lure of hand-crafted thematic cocktails, finger foods, and tons of toys to get the press to turn out. It works – very well – for one simple reason (no, not the booze), but because nothing is off limits for play and examination, even new toys that haven’t been released yet (and toys that are quietly shuffled out of the party space when things get really rolling).

Yes, you can manhandle that new Spider-Man mask, and then you can go right ahead and pose for pictures with a new My Little Pony right next to a display of new Furbies that give birth to small Furby eggs. Playing with toys will never get old. Probably. We think. After the break, check out some of very favorite things from last night’s “Twas the Night Before…” shindig, including new toys from Captain America: The Winter Soldier, Transformers: Age of Extinction, The Amazing Spider-Man 2, and many more.

What’s your favorite?


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